Ensure Visitors can Navigate Easily at a minimum, have a "top of page" link at the bottom of every page that is longer than the visitor can see at normal browser settings, and have a "home page" link on every page. Don't send visitors down a cul-de-sac with no obvious way out. Professional website design know they can use the back button on their browsers, but it is surprising how many people do not and will simply exit your site if it is unclear where to go next.

If you are selling goods directly from your site, make it crystal clear to visitors how to buy. Build up a Database of Customers collect their e-mail addresses (getting permission to contact them in the future). This can be accomplished by the use of surveys, questionnaires, a quiz, or asking them to sign up to a newsletter.

Professional website design trusts that the above tips will help you in designing a web site that will not only look good but, more importantly, make visitors want to look at the remainder of your site. They have spent the last ten years in management in the hospitality industry, with special emphasis on marketing and PR and is now sharing wide experience of sales and marketing in web site.